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The agent business opportunity

Build a lead business. Then build it again.

Your real estate license—from any state—qualifies you to generate leads and earn the 20% referring share on referrals in all 50 states. Work a lead yourself where your license covers you, or refer it to a licensed receiving agent and get paid when it closes. Then repeat the model nationwide.

No earnings guarantee. Results depend on lead volume, closings, market conditions, and your own execution.

The model at a glance

20%referring share on closed referrals
0%of referral fees taken by the platform
No limiton U.S. markets where you generate and refer leads
Generate leads
Earn 20% on referrals
Offset platform costs
Open the next market

The growth engine

One operating model. Three ways it compounds.

The opportunity is not one lead or one market. It is a repeatable system that connects lead generation, referral economics, and lower platform costs.

01

Generate and route leads

Bring leads in from your own campaigns and sources today. Every lead enters Agent Lead Exchange, where intake, routing, follow-up, and signed referral agreements stay connected. Lead Engine, our built-in generation add-on, is coming soon.

Join the Lead Engine waitlist

02

Keep the economics

Work a lead yourself and keep your commission. Refer it under a signed agreement and the referring side receives 20% while the receiving agent keeps 80%.

Platform share of referral fees: 0%

03

Repeat in the next market

Apply the same lead-generation system in another U.S. market. Refer each opportunity to a licensed receiving agent and earn the 20% share when it closes—or work it yourself where your license covers you.

Your execution sets the pace—not a platform market cap.

Market multiplication

Build once. Learn. Improve. Replicate.

A working market becomes your playbook for the next one. The platform keeps lead intake, referrals, agreements, and tracking in one system as your footprint grows.

  • Choose any U.S. markets where you want to generate leads.
  • Every referred closing earns the 20% share—in any state. Only working a lead yourself requires that state's license.
  • Use platform credits to lower eligible Agent Lead Exchange costs.
  • Put available budget and operating knowledge toward the next market.

Earning from referrals has no state restrictions: a license from any state qualifies you to generate and refer leads in all 50 states. Only personally claiming or servicing a lead requires the destination state's license.

Make the platform carry more of its cost

Two credit channels feed the same business

Referrals create income. Advertiser and recruit activity create non-cash platform credits that can reduce eligible Agent Lead Exchange charges, including Lead Engine.

Advertiser channel

Let local advertisers help fund the engine

Recommend contractors, inspectors, movers, photographers, and other eligible local professionals to the directory. When they become paying advertisers, the large majority of that advertiser revenue returns to you as platform credits while they continue to advertise.

More eligible advertiser revenueLower Agent Lead Exchange charges

Recruit channel

Bring in the agents who can work the leads

Every member has a traceable invite link. When an agent joins directly through yours, you receive 10% of what that member pays the platform as credits while they remain active.

Those agents can also become trusted destinations for leads you generate outside your own service area.

The details

The business rules, without the sales shorthand

Ambition matters. So do the exact terms underneath it.

20 / 80 on referred closings

The referring side receives 20% and the receiving agent keeps 80%, as written in the agreement both sides sign. The platform takes 0%.

No platform-imposed market ceiling

A licensed real estate professional may generate and refer leads in any U.S. state. Destination-state licensure is required only when you personally claim or service the lead. This is not an income guarantee or an exclusive territory.

Credits offset platform charges

Eligible credits can reduce your membership and Lead Engine charges. They are applied at invoice time and cannot exceed the invoice.

Recruit attribution is traceable

Recruit credit requires the new member to join through your personal link. Attribution locks at signup and cannot be claimed afterward.

Advertiser eligibility

Start with professionals already in your market

Most trade and home-service categories are credit-eligible. Settlement-service categories— mortgage lenders, title companies, escrow and closing, appraisers, surveyors, real estate attorneys, and home warranty—are directory-only and do not create credits.

Contractors
Roofing
HVAC
Plumbing
Electrical
Landscaping
Pest control
Cleaning services
Home inspectors
Staging
Interior design
Photography
Moving companies
Property management
Insurance agents

Important compliance note: Credits are not cash. They can only be applied toward eligible Agent Lead Exchange charges, cannot be transferred or withdrawn, expire 90 days after they become available, and are forfeited if your subscription ends or your account is removed.